Product InnovatorMakeup Enthusiast
Hello, I’m Eva- a passionate product designer, business strategist, and innovation leader driven by a love for beauty, luxury, and creativity. My work is rooted in crafting meaningful, customer-centered solutions that balance timeless elegance with innovative functionality and market viability.. Each endeavor is a bold step toward redefining the intersection of design, business, and possibility.
I create innovative, human-centered solutions that blend creativity with functionality, making everyday experiences more intuitive and impactful.
As the Creative Director for SkinCoach, I led the strategic vision, content production, and execution of an innovative AI-driven skincare experience designed for L’Oréal Brandstorm. This was a three-person project, where I worked closely with my team to deliver a seamless UX/UI, ensuring an engaging and intuitive user journey from start to finish. Additionally, I managed video production, product curation, and brand alignment to captivate L’Oréal’s growing male beauty market.
As CEO, I oversaw the app’s design and feature development while spearheading the creation of the business model, conducting financial analysis, and delivering a winning pitch to Silicon Valley investors. Our team secured a winning spot among 60 competitors/teams at the European Innovation Academy.
As CEO and SCRUM Master, I led the design of a sustainable solution addressing global environmental challenges in collaboration with NASA. I spearheaded all research efforts, patent mining, and business model development while creating the structure and content for a comprehensive case study and book for NASA. This effort culminated in my delivering a successful pitch that led to NASA adopting elements of our project for future collaborations.
I Initially developed a low-fidelity prototype tool to assist people with hyper-mobility issues in opening beauty packaging such as clamshells, lids, and cellophane. While the tool remains under development, the project pivoted to branding design, focusing on logo placement and aesthetic concepts.
If you were to look up makeup’s number one fan, that would definitely be me. From a young age, I found my sense of self through makeup, and I want to share the empowering feeling it has given me with others, helping them embrace their own identities.
I thrive on exploration, constantly seeking new knowledge and experiences. Whether I’m hiking, rock climbing, or diving into crafts and hobbies, my adventurous spirit keeps me growing and learning.
Currently, I am pursuing my master’s in Product Innovation at VCU, where I’m honing my skills to bring creativity and inclusivity to the beauty industry. I am incredibly excited about the opportunity to contribute to an industry that has empowered me and helped me embrace my true self.
